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Rock’em Sock’em Robots

Rock’em Sock’em Robots is one of the most recognizable toys of all time. The Louis Marx Company of Erie, PA also known as Marx Toys started making Rock’em Sock’em Robots in 1967. Molded into the bottom of the boxing ring is ”U.S. Pat. No. 3-235-259 1966.” The toy was designed at Marvin Glass Studios where other very popular games were also designed in the 1960‘s including including Mouse Trap, Operation and Mystery Date.


Box Artwork from Rock‘em Sock‘ Robots


The initial release of Rock‘em Sock‘em Robots came assembled in a large box with a cyan colored Crowd Insert, Managers Instructions and a Score Sheets pad. Later on the toy came unassembled in a compact box with a larger instruction sheet. Besides having the additional Assembly Instructions, the sheet also contained 10 perforated score sheets. There was no crowd insert.


“You Knocked My Block Off”


Marx used Rocky Graziano to promote Rock‘em Sock‘em Robots in a TV advertising campaign. The page above is from a 1970 Marx Catalog for Dealers.


Schematic from U.S. Patent 3,235,259 for Rock’em Sock‘em Robots, 1966.